What is online marketing?

The definition of online marketing is the use of tools and methodologies to promote products, services, or brands through the Internet. Also known as Internet marketing or digital marketing, it allows businesses to connect with potential customers through electronic devices. In this way, they can reach a wider audience and raise brand awareness more effectively than with traditional marketing methods.

Online marketing takes business development to a much higher level than traditional marketing because of the extra channels and marketing mechanisms available on the Internet.

Effective online marketing programs use consumer data and customer relationship management (CRM) systems to determine which methods and content will drive the most sales